![]() Measuring results is crucial to improving results. The goal is for people to WANT to receive your emails. Use your expertise to offer good “how to” advice and educational content. Don’t send emails just to promote your products, services and company. ![]() If it doesn’t, readers will be upset and unsubscribe.Offer readers value, not just a pitch. If it says “how to lose 10 pounds,” the content of your email must answer or support it. How much revenue or profit did you generate each time someone clicked? The next key metric to measure and improve is Earnings Per Click (EPC).ĮPC is calculated by multiplying 1) the number of people who purchased and 2) the average purchase price, and then dividing this by the number of people who clicked. Make your links “pretty.” More people will click on “Download Your Free Report” than will click on /report/h5the.htmlģ. The more opportunities to click, the more likely they will click. Hack #2: To maximize click through, offer multiple links promoting the same thing. Measuring the click through rate is crucial to improving your email marketing. Most often, you want the recipient to click on a link to buy your product or service, schedule a time to speak, download a report or whatever moves the process forward. The purpose for getting the recipient to open your email is the next action. Use those headlines as templates for your email subject lines.Ģ. Every headline is written to draw you in. Study headlines on the covers of your favorite magazines. Often they have compelling words in their subject lines such as “free” or “sale.” Sometimes they provoke curiosity, with phrases such as “bad news.” Often they promise useful information you desire with titles starting with “how to”. Look through commercial emails you have opened recently. Hack #1: Draft subject lines that are compelling and/or intriguing. Related: Six Tips for Maximizing Email Marketing Campaigns If recipients don’t open your emails, they can’t take the actions you want. To maximize your email marketing results, maximize your email open rate. Here are four essential email marketing metrics and four hacks for succeeding at each.ġ. Email marketing is an affordable marketing tool for converting prospects into buyers and buyers into repeat buyers but, unless done well, your email marketing efforts will fall flat.
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